Hotel Central
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Central anchors on a vivid Purple (#720eec) as their primary brand signal, and accented by Blue. The palette leans cool — projecting trust and professionalism.
#720eec
Primary
#e9e6ed
Surface
#000000
Text
#ffffff
Background
#007cba
Accent
Typography
Headings set in Gilda Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Central uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Central is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Stock, Interior, Exterior
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Hotel Central is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Central. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Purple (#720eec)
Used in the logo and as an accent color.
Social Media Intelligence
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