Hotel FARMA
The Innocent“Příjemné ubytování a kvalitní gastronomie mezi Pelhřimovem a Humpolcem.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel FARMA anchors on Yellow (#4f532d) as their primary brand signal, paired with Green (#80970a), and accented by Yellow. The palette leans warm — inviting and energetic.
#4f532d
Primary
#cdcdcd
Background
#80970a
Secondary
#000000
Text
#b2b39e
Accent
#a19879
Accent
Typography
Headings set in Gnuolane (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel FARMA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel FARMA is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Hotel FARMA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel FARMA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green (#81970a)
Used as a primary accent color, evoking a natural and farm-like feel.
Hotel FARMA
Directly relates to the farm-style accommodation.
Hotel Farma Script
The logo features a handwritten-style script font with a distinctive, flowing 'F' and 'H'.
Nature-focused photography
The website uses photography that emphasizes natural settings, greenery, and outdoor environments, creating a fresh and inviting atmosphere.
Social Media Intelligence
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