HOTEL HELENA
The InnocentServes Families and couples seeking a relaxing vacation in the Krkonoše mountains.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HOTEL HELENA anchors on Blue (#5b81b6) as their primary brand signal, paired with Orange (#be7b19), and accented by Orange. The palette balances warm and cool tones.
#5b81b6
Primary
#be7b19
Secondary
#f2efeb
Accent
#e3be39
Accent
#1c519a
Accent
#bbcbe1
Accent
Typography
Headings set in Luna (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HOTEL HELENA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HOTEL HELENA is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Scenic, Interior, Exterior
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on joomla!, active on 1 social platform.
Market Presence
Local market, headquartered in Rokytnice nad Jizerou, CZ, communicating in 4 languages.
CZ
Rokytnice nad Jizerou, CZ
local
cs, en, de, pl
HOTEL HELENA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HOTEL HELENA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#5b81b6
Blue color used for the website design.
Open Sans
Used for body text, providing a clean and readable appearance.
Mountain Scenery
Images of the Krkonoše mountains.
Hotel Helena Logo Font
The Hotel Helena logo uses a bold, golden-brown serif font with a slightly distressed or textured appearance, giving it a rustic and established feel.
Social Media Intelligence
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