Hotel Merkur, s.r.o.
The Innocent“Jablonec nad Nisou nabízí spoustu kulturního”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Merkur, s.r.o. anchors on Red (#f0d5d7) as their primary brand signal, paired with Red (#b83239), and accented by Red. The palette leans warm — inviting and energetic.
#f0d5d7
Primary
#b83239
Secondary
#b21722
Accent
#bd464f
Accent
#d07980
Accent
#e0aaae
Accent
Typography
Headings set in cormorantgaramond-semibold (a serif — evoking tradition, authority, and print heritage), body in montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Merkur, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Merkur, s.r.o. is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on wix.com.
Market Presence
Local market, headquartered in Jablonec nad Nisou, CZ, communicating in 5 languages.
CZ
Jablonec nad Nisou, CZ
local
cs, de, en, pl, ru
Hotel Merkur, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Merkur, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dusty Rose
Used as a primary color, providing a warm and inviting feel.
Cormorant Garamond
Used for headings, providing an elegant and classic look.
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