Hotel Parkán
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Parkán anchors on a muted Orange (#5e5143) as their primary brand signal, paired with Orange (#d3c7be), and accented by Gray. The palette leans warm — inviting and energetic.
#5e5143
Primary
#f0f2f2
Accent
#d3c7be
Secondary
#a96641
Accent
#ebe984
Accent
#81635a
Accent
Typography
Headings set in dorsa (a serif — evoking tradition, authority, and print heritage), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Parkán uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Parkán is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Beroun, CZ.
CZ
Beroun, CZ
local
cs
Hotel Parkán is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Parkán. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#5e5143
Brown color used for key elements, representing warmth and hospitality.
Ubuntu
Used for headings and body text, providing a modern and readable look.
Hotel Parkán Logo
The logo features a hand-drawn style illustration of a building with a bear in a cage, surrounded by a brick oval and banner with the hotel name.
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