Hotel PARKHOTEL
The Innocent“Vítejte I Parkhotel Brno”
Serves Tourists and business travelers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel PARKHOTEL anchors on Orange (#b8987b) as their primary brand signal, paired with Orange (#d0c5b9), and accented by Orange. The palette leans warm — inviting and energetic.
#b8987b
Primary
#d0c5b9
Secondary
#e5e2df
Accent
#9f6b3f
Accent
#866f5b
Accent
#fefefe
Background
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel PARKHOTEL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel PARKHOTEL is formal and professional, authoritative and decisive, warm and approachable — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ, communicating in 3 languages.
CZ
local
cs, de, en
Hotel PARKHOTEL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel PARKHOTEL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Beige
Used as a background color, creating a sense of calm and elegance.
Merriweather
Classic serif font used for headings, conveying tradition.
Warm and Inviting
Photos of the hotel and amenities are warm and inviting.
Building Illustration
A detailed illustration of the hotel building itself is used as a key visual element.
Serif Font
The use of a serif font for the hotel name creates a classic and elegant feel.
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