Hotel Roma
Serves Tourists and travelers seeking comfortable accommodation in Prague
What Drives Them
Color Intelligence
Hotel Roma anchors on Red (#723544) as their primary brand signal, and accented by Yellow. The palette leans warm — inviting and energetic.
#723544
Primary
#ffffff
Background
#e5e0e1
Surface
#383b55
Text
#a79c75
Accent
Typography
Headings set in DMSerifDisplay (a serif — evoking tradition, authority, and print heritage), body in Catamaran (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Roma uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Roma is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 6 languages.
CZ
regional
en, cs, it, de, fr, es
Hotel Roma is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Roma. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and as a primary accent color.
DM Serif Display
Used for headings, creating an elegant and sophisticated feel.
Italian Soul
The hotel emphasizes its Italian influence.
Social Media Intelligence
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