Felicity Hotels
“Felicity Hotels”
Serves Tourists and business travelers seeking accommodation in Špindlerův Mlýn.
What Drives Them
Color Intelligence
Felicity Hotels anchors on a vivid Orange (#fd5b0b) as their primary brand signal, paired with Orange (#7b6c5e), and accented by Blue. The palette leans warm — inviting and energetic.
#fd5b0b
Primary
#7b6c5e
Secondary
#344d5e
Accent
#ebebeb
Accent
#000000
Background
#583b22
Accent
Typography
Headings set in Urbane (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Felicity Hotels is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
hotel interiors, landscape, lifestyle
natural
vibrant
flat
horizontal
rounded
generous
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 4 languages.
CZ
regional
cs, en, de, pl
Felicity Hotels is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Felicity Hotels. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Felicity Orange
The #fc8e5e orange is used for buttons, links, and accents throughout the site, creating a consistent brand color.
Warm Interior Photography
Interior shots use warm lighting and showcase comfortable, inviting spaces.
Location-Based Naming
The brand uses the location 'Špindlerův Mlýn' prominently in its descriptions and services.
Social Media Intelligence
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