What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Starý Mlýn anchors on a vivid Orange (#ff7f00) as their primary brand signal, paired with Orange (#e9b015), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#ff7f00
Primary
#e9b015
Secondary
#282828
Text
#505050
Accent
#e9e9e9
Accent
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Merriweather (a serif — evoking tradition, authority, and print heritage). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Hotel Starý Mlýn is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
natural, lifestyle
natural
natural
flat
standard
rounded
comfortable
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Hotel Starý Mlýn is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Starý Mlýn. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Burnt Orange
Used for call-to-action buttons and highlights, creating a warm and inviting feel.
Great Vibes
Used for headings, adding a touch of elegance and tradition.
Starý Mlýn (Old Mill)
The name and imagery evoke a sense of history and tradition.
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