Hotel U Šimla
The Innocent“Hotel a hospoda”
Serves Tourists and locals seeking accommodation and dining in Karlovy Vary.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel U Šimla anchors on a muted Orange (#d6ceb8) as their primary brand signal, paired with Yellow (#fdf3c4), and accented by Orange. The palette leans warm — inviting and energetic.
#d6ceb8
Primary
#f9f9f7
Background
#fdf3c4
Secondary
#ded9d0
Accent
#502b0f
Accent
#136078
Accent
Typography
Headings set in tk-macho-n4 (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel U Šimla uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel U Šimla is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Real life, Food, Interior
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ, communicating in 4 languages.
CZ
local
cs, en, de, ru
Hotel U Šimla is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel U Šimla. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Beige
Used as the primary background color, creating a warm and inviting feel.
Ubuntu
Used for body text, providing a readable and friendly feel.
Local Scenery
Features local scenery and attractions.
Serif Font
The hotel uses a serif font for its name and tagline, creating a classic and elegant feel.
Quality Certificate
The hotel uses a quality certificate badge with stars and a ribbon, indicating a commitment to high standards.
Social Media Intelligence
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