Hotel Alisa
“Hotel Alisa Karlovy Vary – ubytování v centru lázní”
Serves Tourists visiting Karlovy Vary
What Drives Them
Color Intelligence
Hotel Alisa anchors on a vivid Red (#8d0a0a) as their primary brand signal, paired with Red (#a03a3a), and accented by Red. The palette leans warm — inviting and energetic.
#8d0a0a
Primary
#a03a3a
Secondary
#bb8282
Accent
#f9fafa
Background
#ff0000
Accent
#000000
Background
Typography
Headings set in DM Serif Display (a serif — evoking tradition, authority, and print heritage), body in DM Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Alisa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Alisa is formal and professional, authoritative and decisive, warm and approachable — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Hotel, Interior, Cityscape
natural
full_color
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Karlovy Vary, CZ, communicating in 3 languages.
CZ
Karlovy Vary, CZ
local
cs, en, de
Hotel Alisa is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Alisa. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and as a primary accent color throughout the website.
DM Serif Display
Used for headings, conveying elegance and tradition.
Karlovy Vary
Emphasizing the location in the famous spa town.
Alisa Script
The logo features a stylized, flowing script with floral embellishments, creating an elegant and distinctive brand signature.
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