Hotel Arko
The RulerServes Tourists and business travelers seeking affordable accommodation near Prague's city center and O2 arena.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Hotel Arko anchors on a vivid Blue (#007aff) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#4f4f4f
Text
#272727
Text
#6e6e6e
Accent
#000000
Background
#007aff
Primary
#ffffff
Background
Typography
Headings set in Spectral (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Arko uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Arko is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Stock photography, Hotel interiors, Exterior shots
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Praha, CZ, communicating in 2 languages.
CZ
Praha, CZ
local
en, cs
Hotel Arko is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Arko. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#e6d4c9
Used as a background color, creating a warm and inviting atmosphere.
Spectral
Used for headings, providing a modern and elegant feel.
Social Media Intelligence
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