Hotel Flora
The InnocentServes Tourists seeking relaxation and wellness treatments
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Flora anchors on Orange (#d7c59c) as their primary brand signal, paired with Orange (#a59880), and accented by Orange. The palette leans warm — inviting and energetic.
#d7c59c
Primary
#a59880
Secondary
#4a2e22
Accent
#916d4e
Accent
#e5e1d7
Background
#020202
Text
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in NotoSansRegular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Flora uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Flora is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Hotel interiors, Wellness treatments, Landscape
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Joomla, active on 1 social platform.
Market Presence
Local market, headquartered in Mariánské Lázně, CZ, communicating in 3 languages.
CZ
Mariánské Lázně, CZ
local
cs, de, ru
Hotel Flora is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Flora. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Flora Green
Used in the logo and as a primary accent color, representing nature and wellness.
Spa Town Tradition
Referencing the history and tradition of Mariánské Lázně as a spa town.
Flora Logo
The logo features the word 'FLORA' with a stylized green flower and three stars.
Social Media Intelligence
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