Hotel Karolina
What Drives Them
Color Intelligence
Hotel Karolina anchors on Red (#d53d3e) as their primary brand signal, paired with Red (#cb0505), and accented by Gray. The palette balances warm and cool tones.
#d53d3e
Primary
#cb0505
Secondary
#939494
Accent
#c1b3a8
Accent
#eeefef
Accent
#6f7070
Accent
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Karolina uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Karolina is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Stock, Interior, Exterior
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Lanškroun, CZ, communicating in 4 languages.
CZ
Lanškroun, CZ
local
cs, en, de, es
Hotel Karolina is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Karolina. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red (#cc0c0d)
Used for accents and calls to action.
Helvetica Neue
Used for headings, providing a clean and modern look.
Hotel Karolina
Simple and direct name.
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