
Hotel Smrž
What Drives Them
Color Intelligence
Hotel Smrž anchors on Orange (#8d6238) as their primary brand signal, and accented by Orange. The palette leans cool — projecting trust and professionalism.
#8d6238
Primary
#cfeff5
Background
#fa993b
Accent
#2e4d66
Text
#e6ebf1
Surface
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Smrž uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Smrž is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Hotel Smrž is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Smrž. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoBrand Codes
Golden Brown
Used in the logo and as a primary accent color.
Dancing Script
Used for headings to give a friendly, welcoming feel.
House in a circle
A stylized house shape inside a circle with abstract hills.
Social Media Intelligence
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