What Drives Them
Color Intelligence
ProFamily Hotel TOP Benecko anchors on a vivid Red (#cc0d0d) as their primary brand signal. The palette leans warm — inviting and energetic.
#6e6e6e
Background
#e3e3e3
Background
#828686
Background
#cc0d0d
Primary
#5c5c5c
Background
#fefefe
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ProFamily Hotel TOP Benecko uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
ProFamily Hotel TOP Benecko is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
natural, candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Benecko, CZ, communicating in 3 languages.
CZ
Benecko, CZ
regional
cs, en, de
ProFamily Hotel TOP Benecko is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ProFamily Hotel TOP Benecko. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Red (#d53d3e)
Used for primary buttons and accents, conveying energy and excitement.
Roboto
Used for body text, providing a clean and readable experience.
ProFamily Hotel
Emphasizes the hotel's focus on families.
Tent-and-Trees Logo
The logo features a stylized tent shape combined with pine trees, suggesting an outdoor or camping theme.
Rounded Sans-Serif
The brand uses a rounded sans-serif typeface for its name, giving it a friendly and approachable feel.
Train Icon
The 'ProFamily' text is accompanied by a small train icon, suggesting family-friendly activities or transportation.
Social Media Intelligence
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