What Drives Them
Color Intelligence
Hotel U Martina anchors on a vivid Red (#d60c1c) as their primary brand signal, paired with Red (#e7a3b0), and accented by Blue. The palette balances warm and cool tones.
#d60c1c
Primary
#e7a3b0
Secondary
#706faa
Accent
#e65060
Accent
#293d9c
Accent
#f7f7fb
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel U Martina uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel U Martina is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 3 languages.
CZ
Prague, CZ
local
en, cs, de
Hotel U Martina is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel U Martina. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy Red
Used for accents and calls to action, conveying elegance.
Playfair Display
Used for headings, providing a sophisticated and classic look.
Martin Hotel Logo
The logo uses a simple sans-serif font for "MARTIN HOTEL" with a small "TT" icon above the "MARTIN" text.
Social Media Intelligence
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