HOTEL UNION
The InnocentServes Tourists and business travelers seeking comfortable accommodation in Prague.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HOTEL UNION anchors on Blue (#1e4541) as their primary brand signal, paired with Blue (#417e7c), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#f3f2f4
Accent
#d8d8d8
Accent
#1e4541
Primary
#417e7c
Secondary
#000000
Background
#7bdcb5
Accent
Typography
Headings set in Renner (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HOTEL UNION uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HOTEL UNION is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Stock, Interior, Exterior
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
HOTEL UNION is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HOTEL UNION. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Renner
Used for headings, providing a modern and elegant look.
#1b4440
Dark green color used for accents and calls to action.
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