Hotovky
The Everyman“Hotová jídla na doma i na cesty”
Serves Busy individuals and families seeking quick and easy meal solutions
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Hotovky anchors on a vivid Orange (#fbc52d) as their primary brand signal, paired with Orange (#5e4a11), and accented by Yellow. The palette leans warm — inviting and energetic.
#fbc52d
Primary
#1c1c19
Text
#5e4a11
Secondary
#9a7a1c
Accent
#000000
Background
#fcfcfc
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotovky uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Hotovky is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
food photography, product shots
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, sk
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Yellow
Used for the logo and primary call-to-action buttons.
Hotová jídla na doma i na cesty
Tagline emphasizing convenience.
Distinctive packaging
Packaging is designed for easy transport and consumption.
Social Media Intelligence
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