HOYA Vision Care
The Caregiver“For the visionaries”
Serves Eye care professionals and consumers needing vision correction
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
HOYA Vision Care anchors on a vivid Blue (#0056c4) as their primary brand signal, paired with Blue (#e2e8f0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0056c4
Primary
#e2e8f0
Secondary
#2a72cd
Accent
#4f8bd6
Accent
#73a2de
Accent
#ffffff
Background
Typography
Headings set in GalanoGrotesqueBold (a sans-serif — clean, modern, and optimized for digital), body in GalanoGrotesqueRegular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
HOYA Vision Care is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
professional, clinical, lifestyle
natural
full_color
flat
top_navigation
rounded
generous
image_carousel
Digital Footprint
active on 1 social platform.
Market Presence
Global presence, based in US, communicating in 42 languages.
US
global
en, de, fr, es, sv, no, da, fi, nl, pt, it, pl, tr, hu, cs, ru, ro, fa, mk, el, he, vi, ko, th, id, zh, lt, lv, bg, hr, et, sl, ar, hy, ka, az, sk, sr, si, ne, bn, dv
HOYA Vision Care is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HOYA Vision Care. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Hoya Blue
The specific shade of blue (#0055c4) used for buttons, links, and accents throughout the website.
#ActNow
The hashtag #ActNow is used to promote myopia awareness and treatment.
Carousel Hero
Use of a carousel hero section on the homepage to showcase different products and solutions.
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