HRAD LOKET, z.ú.
The InnocentServes Tourists interested in history and culture
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HRAD LOKET, z.ú. anchors on Red (#d61f27) as their primary brand signal, paired with Red (#f1b2b5), and accented by Orange. The palette leans warm — inviting and energetic.
#d61f27
Primary
#f1b2b5
Secondary
#433322
Accent
#e26167
Accent
#fdf6f6
Background
#bbc0ca
Accent
Typography
Headings set in merriweather-bold (a serif — evoking tradition, authority, and print heritage), body in merriweather-regular (a serif — evoking tradition, authority, and print heritage). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HRAD LOKET, z.ú. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HRAD LOKET, z.ú. is authoritative and decisive, warm and approachable.
third
middle_school
soft
Signature Words
Design Playbook
Historical, Landscape
natural
realistic
horizontal
rounded
moderate
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
HRAD LOKET, z.ú. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HRAD LOKET, z.ú.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Red (#d61e26)
Used for key elements and accents, conveying a sense of importance and history.
Merriweather
Used for headings and body text, providing a classic and readable appearance.
Medieval Castle
The castle's history and medieval architecture are central to the brand identity.
Loket Region
The castle represents the history and culture of the Loket region.
Shield
A red shield shape with a stylized emblem inside, used as a logo.
Font style
The use of a serif font with a vintage feel for headings and important text.
Social Media Intelligence
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