What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand is deeply rooted in the traditions and values of Czech scouting, providing a community-focused, educational, and adventurous experience for youth, as evidenced by their affiliation with Junák – českého skauta and emphasis on outdoor activities and youth development.
Color Intelligence
Hraničář Jirkov anchors on Green (#14863e) as their primary brand signal, paired with Blue (#c5cedb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#14863e
Primary
#c5cedb
Secondary
#ffffff
Background
#214481
Accent
#8b9fc0
Accent
#496ea2
Accent
Typography
Headings set in skautbold (a sans-serif — clean, modern, and optimized for digital), body in themix (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hraničář Jirkov uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: youthful, nature-inspired, symbolic.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Hraničář Jirkov is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Design Playbook
candid, outdoor
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Jirkov, CZ.
CZ
Jirkov, CZ
local
cs
Hraničář Jirkov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hraničář Jirkov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Scouting Tradition
Affiliation with the global scouting movement, emphasizing outdoor activities and youth development.
Scout Green
The use of #1a8843 as a primary brand color, reflecting nature and growth.
Czech Scouting
References to Czech scouting traditions and values.
Scout Lily
The Scout Lily (fleur-de-lis) is used as a symbol of the scout movement, rendered in blue and gold.
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