HTC PRAHA ARÉNA
The EverymanServes Hockey players, coaches, and enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
HTC PRAHA ARÉNA anchors on a vivid Red (#dc022c) as their primary brand signal, paired with Blue (#e5e9f1), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#dc022c
Primary
#e5e9f1
Secondary
#365696
Accent
#84245a
Accent
#cbd4e4
Accent
#223870
Accent
Typography
Headings set in Cardo (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HTC PRAHA ARÉNA uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic, sporty.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
HTC PRAHA ARÉNA is authoritative and decisive, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
action, sports, facility
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 3 languages.
CZ
Prague, CZ
local
en, cs, de
HTC PRAHA ARÉNA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HTC PRAHA ARÉNA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
HTC PRAHA Blue (#344f90)
Used in the logo and as a primary color throughout the website.
HTC PRAHA Red (#d40530)
Used as an accent color, often for calls to action.
Inter
Used for headings and body text, creating a modern and readable appearance.
HTC
Stands for Hockey Training Center.
Social Media Intelligence
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