Hvězdárna Kleť
The Innocent“OBSERVATOŘ KLEŤ”
Serves Students and astronomy enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hvězdárna Kleť anchors on Orange (#e77b14) as their primary brand signal, paired with Orange (#201b18), and accented by Orange. The palette leans warm — inviting and energetic.
#e77b14
Primary
#201b18
Secondary
#6a3e15
Accent
#a85e19
Accent
#5a5550
Background
#9ba7b2
Accent
Typography
Headings set in BenchNine (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: scientific, astronomical.
icon_symbol
circle
Icon + Text
6/10
Brand Character
Hvězdárna Kleť is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
astronomical, landscape
natural
natural
flat
horizontal
rounded
moderate
Digital Footprint
active on 3 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Hvězdárna Kleť is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hvězdárna Kleť. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Oldest stone lookout tower
Mention of the oldest stone lookout tower in Bohemia (1825).
Burnt Orange (#e77b14)
Used for primary buttons and accents, representing energy and discovery.
BenchNine
Used for headings, giving a modern and slightly scientific feel.
Observatory
Represents scientific exploration and Czech astronomical heritage.
Comet Icon
A stylized orange comet icon with a star-like head and three curved trails, set against a dark background.
Social Media Intelligence
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