Icelandic fish
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Icelandic fish anchors on a muted Pink (#f4eff3) as their primary brand signal, paired with Blue (#0b468f), and accented by Red. The palette leans warm — inviting and energetic.
#f4eff3
Primary
#0b468f
Secondary
#ee1441
Accent
#81a4c6
Accent
#f5748d
Accent
#d1abc0
Accent
Typography
Icelandic fish uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Icelandic fish uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: clean, modern.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Icelandic fish is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, food
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in IS.
IS
national
cs
Icelandic fish is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Icelandic fish. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
F01F49
Bright red used in the logo and as a highlight color throughout the website.
Open Sans
Used for body text, creating a clean and readable feel.
Icelandic imagery
Use of images of Iceland and Icelandic fish.
Icelandic flag
The Icelandic flag is used as a shield shape.
Fish illustration
A red and white illustration of a fish is used.
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