Idee Reisen
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Idee Reisen anchors on a vivid Blue (#0d43bc) as their primary brand signal, paired with Blue (#4467b8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0d43bc
Primary
#4467b8
Secondary
#839dd6
Accent
#c7d3ec
Accent
#b9bfcb
Accent
#ffffff
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Idee Reisen uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Idee Reisen is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in EU.
EU
regional
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Blue
Used for the logo and key elements, evoking trust and reliability.
Idee Reisen
The brand name itself is a catchphrase.
Starburst Logo
A blue starburst shape is used as a logo element.
forpsi font
The 'forpsi' wordmark uses a specific font, likely custom or carefully selected, with a blue color gradient.
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