ifm electronic
The CreatorServes Engineers and Automation Specialists
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ifm electronic anchors on a vivid Orange (#fe6d00) as their primary brand signal, paired with Orange (#fea867), and accented by Gray. The palette leans warm — inviting and energetic.
#fe6d00
Primary
#fea867
Secondary
#e4e1df
Accent
#ffc89f
Accent
#ff872b
Accent
#fffaf6
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
ifm electronic uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ifm electronic is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Global presence, based in DE, communicating in 26 languages.
DE
global
en, ae, bg, cs, da, de, el, es, fi, fr, hr, hu, id, it, ja, ko, nl, no, pl, pt, ro, sl, sv, tr, uk, zh
ifm electronic is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ifm electronic. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Orange (#fe6d00)
Used for the logo and key elements, creating a sense of energy and innovation.
Helvetica
Used for headings and body text, providing a clean and readable look.
automation made in Germany
Tagline emphasizing their origin and expertise.
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