iKoloniál

The Everyman

Retail·Online Grocery Store·ikolonial.cz

Serves Households seeking convenient online grocery shopping

RobotoReliableConvenientPracticalFriendly11/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

Customer satisfactionQuality productsConvenienceAccessibility

Color Intelligence

iKoloniál anchors on a muted Orange (#62574b) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#fafafa

Background

#1e1e1e

Text

#404040

Text

#656565

Accent

#62574b

Primary

#e5e5e5

Accent

warm palette(6w/0c)Gray · Orange

Typography

Headings set in var(--mdc-typography-headline6-font-family (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 14 typeface families in play — a richer, more layered typographic system.

Roboto— BodySans Serif

var(--mdc-typography-button-font-family— UISans Serif

var(--mdc-text-button-label-text-font— UISans Serif

var(--mdc-filled-button-label-text-font— UISans Serif

var(--mdc-protected-button-label-text-font— UISans Serif

var(--mdc-outlined-button-label-text-font— UISans Serif

var(--mdc-typography-body2-font-family— BodySans Serif

var(--mdc-typography-subtitle1-font-family— secondary_headingSans Serif

var(--mdc-typography-caption-font-family— captionSans Serif

var(--mdc-typography-overline-font-family— captionSans Serif

var(--mdc-typography-subtitle2-font-family— secondary_headingSans Serif

var(--mdc-typography-headline6-font-family— HeadingsSans Serif

var(--mdc-typography-body1-font-family— BodySans Serif

var(--mdc-typography-headline5-font-family— HeadingsSans Serif

Logo Anatomy

iKoloniál uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

iKoloniál is warm and approachable, simply spoken and accessible.

Warmth

70%

Enthusiasm

65%

Confidence

60%

Formality

55%

Urgency

40%

Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

KoloniálInternetováProdejnaZoner

Design Playbook

No design patterns detected

Digital Footprint

Websitehttps://ikolonial.cz

Market Presence

Local market, based in CZ.

Origin

Market Scope

local

Languages

iKoloniál is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by iKoloniál. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Čtyřlístek

Verdana

001shop.cz

Jost

077.cz

1-2U Mobil

Arial

1-mobil.cz

Trebuchet MS

1-topeni-levne.cz

Verdana