MUDr. Ivana Kučerová
The CaregiverServes Patients seeking medical care
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Ivana Kučerová anchors on a vivid Blue (#24b2fd) as their primary brand signal, paired with Blue (#86d4fe), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#24b2fd
Primary
#86d4fe
Secondary
#2e4770
Accent
#2872ad
Accent
#2788c6
Accent
#295f99
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Muli (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Ivana Kučerová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Ivana Kučerová is formal and professional, authoritative and decisive, warm and approachable.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
MUDr. Ivana Kučerová
The brand is the name of the doctor.
Muli
Used for body text, providing a clean and readable appearance.
Emmy logo
The 'emmy' logo features a stylized, smiling face with a distinctive hairstyle, used as a mascot.
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