I LIKE CAR logo

I LIKE CAR

The Everyman
Automotive Sales·Automotive·ilikecar.cz

Serves Individuals looking for used cars in Prague

BahnschriftReliableApproachablePracticalTrustworthy11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TransparencyCustomer SatisfactionQualityIntegrity

Color Intelligence

I LIKE CAR anchors on a vivid Yellow (#f6bc0e) as their primary brand signal, paired with Yellow (#6f633e), and accented by Yellow. The palette leans warm — inviting and energetic.

#f6bc0e

Primary

#2e2d2c

Text

#6f633e

Secondary

#a6986e

Accent

#ebebeb

Accent

#9f7d1a

Accent

warm palette(6w/0c)Yellow · Gray

Typography

Headings set in Bahnschrift (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
BahnschriftHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
ArialUISans Serif
Aa
Helvetica Neuesecondary_headingSans Serif

Logo Anatomy

I LIKE CAR uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

I LIKE CAR is authoritative and decisive, energetic and passionate.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Technicality
45%
Formality
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

ojetých vozůŠkodaAudiBMWMercedes-Benz

Design Playbook

Photography

stock, product

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Webflow, active on 2 social platforms.

Built withWebflow
Social
facebookinstagram

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

I LIKE CAR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by I LIKE CAR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Yellow

Signature ColorSupporting

Used in the logo and for accents, drawing attention.

Consistency85%
WebsiteSocial
ActiveOccasional

Bahnschrift

Typography CodeSupporting

Used for headings, providing a modern and bold look.

Consistency70%
Website
ActiveOccasional

I like car

CatchphraseSupporting

The brand name is used as a catchphrase.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Cartoon Car

Illustration Style CodeSupporting

A cartoon-style car illustration is used in the logo, suggesting a playful and approachable brand identity.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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