Ing. arch. Martin Laštovička
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Ing. arch. Martin Laštovička anchors on a muted Green (#35473a) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#35473a
Primary
#5e6054
Background
#8c8b91
Background
#06191a
Text
#19342e
Background
#ffffff
Background
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Courier New (a monospace — technical and precise, common in code-first brands). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Ing. arch. Martin Laštovička is authoritative and decisive, cool and detached, technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
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Brand Codes
Martin Laštovička
The website is a personal portfolio.
Courier New
Used for the main text, giving a technical and minimalist feel.
Clean Sans-Serif
The website uses a clean, sans-serif typeface for its text elements, creating a modern and minimalist aesthetic.
Nature-focused imagery
The website uses nature-focused imagery, specifically a bridge in a forest, to create a sense of tranquility and connection to the environment.
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