Ing. arch. Zdeněk Gottfried
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Ing. arch. Zdeněk Gottfried anchors on Blue (#355990) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#355990
Primary
#373833
Background
#cdd0d3
Background
#494b47
Background
#838b95
Background
#e3e3e3
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Ing. arch. Zdeněk Gottfried is formal and professional, authoritative and decisive.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Ing. arch. Zdeněk Gottfried
The website is a portfolio for the architect Zdeněk Gottfried.
#8b95a0
Used for text and accents, providing a sophisticated and modern feel.
Playfair Display
Used for headings, creating an elegant and refined impression.
High-quality architectural photography
Showcases architectural projects with professional, high-resolution images.
Social Media Intelligence
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