What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
innogy Energo anchors on a vivid Orange (#f08e00) as their primary brand signal, paired with Green (#05885c), and accented by Pink. The palette leans warm — inviting and energetic.
#f08e00
Primary
#05885c
Secondary
#5f404a
Accent
#ffd600
Accent
#fffffe
Background
#c7c9cc
Accent
Typography
Headings set in Innogy Arial (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
innogy Energo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
innogy Energo is authoritative and decisive, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Innogy Orange
Used for primary buttons and accents (#f08e00).
Innogy Arial
Customized Arial font for brand consistency.
1.7 million
Number of customers served.
Lifestyle photography
The image features lifestyle photography with people interacting with technology in a home setting with solar panels.
Social Media Intelligence
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