INSICO
The Ruler“INSICO spol. s r.o.”
Serves Businesses using POS systems and payment terminals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
INSICO anchors on a vivid Blue (#03a8e0) as their primary brand signal, paired with Blue (#21d3c4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#03a8e0
Primary
#21d3c4
Secondary
#01253d
Accent
#6be1e5
Accent
#c9eff4
Accent
#f0f2f2
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
INSICO uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
INSICO is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
stock, business
natural
full_color
flat
top_menu
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
INSICO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by INSICO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Electric Blue
Used in the logo and throughout the website, conveying a sense of technology and innovation.
INSICO
The brand name itself is an acronym, creating a concise and memorable identity.
Square Icon
The logo features a distinctive square icon composed of two overlapping squares in different shades of blue/teal.
INSICO Font
The INSICO logo uses a bold, sans-serif font with slightly rounded corners, giving it a modern and tech-oriented feel.
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