Shoptet
The Creator“Objevte nekonečné možnosti pro vaše online podnikání.”
Serves Small and medium-sized businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Shoptet anchors on a vivid Orange (#fcae00) as their primary brand signal, paired with Green (#00e159), and accented by Blue. The palette balances warm and cool tones.
#fcae00
Primary
#00e159
Secondary
#3a88ff
Accent
#000000
Text
#e2f2ff
Accent
#706d64
Accent
Typography
Headings set in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Shoptet uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Shoptet is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Shoptet is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Shoptet. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Green Accent
The shade #008531 is used for primary buttons, links, and accents throughout the site.
Shoptet Ecosystem
The brand uses 'Shoptet' as a prefix for its various services and products (e.g., Shoptet Pay, Shoptet Podpora, Shoptet Doplňky).
Czech E-commerce
The brand emphasizes its connection to the Czech e-commerce market, using phrases like 'Česká e‑commerce'.
Square Frames
Squares in yellow, green, and blue are used as frames or design elements.
Lifestyle Imagery
The photography style features people using devices in a natural, lifestyle setting.
Social Media Intelligence
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