INTERFOTO

The Sage

“Interfoto.cz - Vaše centrum fotografických služeb”

Retail·Photography Equipment·interfoto.cz

Serves Photography enthusiasts and professionals

Source Sans 3ReliableKnowledgeableProfessionalCustomer-focused11/12 intel

What Drives Them

📖

The Sage

Seeks truth. Wins through knowledge and informed perspective.

QualityExpertiseCustomer satisfactionTradition

Color Intelligence

INTERFOTO anchors on Red (#cb3434) as their primary brand signal, paired with Red (#d6cbcc), and accented by Red. The palette leans warm — inviting and energetic.

#cb3434

Primary

#d6cbcc

Secondary

#532626

Accent

#696969

Accent

#e8e5e6

Accent

#fdfdfd

Background

warm palette(6w/0c)Red · Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Source Sans 3— BodySans Serif

Exo 2— HeadingsSans Serif

Arial— secondary_headingSans Serif

var(--template-font)— UIvariable

var(--template-headings-font)— navigationvariable

Logo Anatomy

INTERFOTO uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

INTERFOTO is authoritative and decisive, energetic and passionate, technically detailed.

Confidence

85%

Enthusiasm

75%

Technicality

70%

Formality

65%

Warmth

55%

Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

fotoaparátůobjektivůdalekohledůpříslušenstvífotografická vášeň

Design Playbook

Photography

Product photography, Stock photography

Lighting

Studio

Color Treatment

Full color

Icons

Flat

Navigation

Horizontal

Call to Action

Rounded

Spacing

Balanced

Digital Footprint

active on 1 social platform.

Websitehttps://interfoto.cz

Social

facebook

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

INTERFOTO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by INTERFOTO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

HorizontalIconText

Primary shape: rectangle

Complexity50%

moderncleanprofessional

Brand Codes

Brick Red

Signature ColorSupporting

Used in the logo and for call-to-action buttons.

Consistency80%

WebsiteSocial

ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for body text, providing a modern and readable feel.

Consistency90%

Website

ActiveOccasional

Vaše centrum fotografických služeb

CatchphraseSupporting

Used in the website title and description.

Consistency70%

Website

ActiveOccasional

Interfoto Logo

Typography CodeSupporting

The logo features the word "INTER" in a bold, tilted, red font with a distinctive 'i' that has a large circular dot, followed by "FOTO" in a bold, black, sans-serif font.

Consistency90%

Website

ActiveOccasional