IPI reality
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
IPI reality anchors on Blue (#237bbb) as their primary brand signal. The palette leans warm — inviting and energetic.
#ffffff
Background
#454545
Text
#dadada
Background
#237bbb
Primary
#a8a8a8
Background
#838383
Background
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
IPI reality uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
IPI reality is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
IPI reality is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by IPI reality. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Ivana Peterková Imik
The website is centered around the real estate agent Ivana Peterková Imik.
Merriweather
Used for headings, providing a classic and readable feel.
Dark Gray
Used for text and accents, specifically #454545.
Realitní makléřka
Repeated phrase identifying the service offered.
Ivana Peterková
The founder Ivana Peterková's face is prominently displayed on the website, suggesting she is the face of the brand.
Social Media Intelligence
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