Institut pro pravicovou politiku
The SageServes Members and supporters of the Civic Democratic Party (ODS)
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Našim úkolem je otevírat, promýšlet a zpracovávat témata moderní pravicové politiky a usilovat o její ideovou obnovu.
Color Intelligence
Institut pro pravicovou politiku anchors on Blue (#d9e1ef) as their primary brand signal, paired with Blue (#1e4ea1), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d9e1ef
Primary
#ffffff
Background
#1e4ea1
Secondary
#4970b3
Accent
#7d99c9
Accent
#121e38
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in AvenirNextLTPro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Institut pro pravicovou politiku uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Institut pro pravicovou politiku is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
IPPO
Institut pro pravicovou politiku
Lora
Used for headings, conveys a sense of tradition and authority.
IPPO Bold Sans-Serif
The bold, sans-serif typeface used for the "IPPO" acronym is a distinctive element.
Candid Event Photography
The use of candid, event-style photography featuring speakers and attendees at IPPO events is a recurring visual element.
Social Media Intelligence
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