MUDr. Patricie Kratochvilová - Oční ordinace a Optika IRIS
The Caregiver“IRIS OČNÍ OPTIKA A ORDINACE”
Serves Individuals seeking eye care services and eyewear
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Patricie Kratochvilová - Oční ordinace a Optika IRIS anchors on a vivid Orange (#f08203) as their primary brand signal, paired with Orange (#be6600), and accented by Orange. The palette leans warm — inviting and energetic.
#f08203
Primary
#002b2b
Text
#ffffff
Background
#e0e8ec
Surface
#be6600
Secondary
#ffb661
Accent
Typography
Headings set in TheanoDidotRegular (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MUDr. Patricie Kratochvilová - Oční ordinace a Optika IRIS is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Hořovice, CZ.
CZ
Hořovice, CZ
local
cs
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Brand Codes
MUDr. Patricie Kratochvilová
The brand is named after the founder.
Orange
Used in the logo and as an accent color.
TheanoDidotRegular
Elegant font used for headings.
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