IRON HORSE logo

IRON HORSE

The Ruler

IronHorse.cz

Sports Nutrition·Nutrition·ironhorse.cz

Serves Fitness enthusiasts and athletes

font-eshoprychleEnergeticReliableEffectiveMotivating11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityPerformanceInnovationCustomer Satisfaction

Color Intelligence

IRON HORSE anchors on Orange (#e8d7cb) as their primary brand signal, paired with Orange (#d8a789), and accented by Red. The palette leans warm — inviting and energetic.

#e8d7cb

Primary

#ffffff

Background

#d8a789

Secondary

#966e74

Accent

#f62023

Accent

#000000

Background

warm palette(6w/0c)Orange · Red

Typography

Headings set in font-eshoprychle (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
font-eshoprychleHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
Open SansnavigationSans Serif

Logo Anatomy

IRON HORSE uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, bold.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

modernbold

Brand Character

IRON HORSE is authoritative and decisive, energetic and passionate.

Enthusiasm
82%
Confidence
78%
Technicality
65%
Warmth
52%
Formality
48%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

sportovnífitnessdoplňkyproteinyaminokyseliny

Design Playbook

Photography

product, fitness, action

Lighting

studio

Color Treatment

saturated

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Next.js, active on 2 social platforms.

Built withNext.js
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity60%
modernbold

Brand Codes

#007aff

Signature ColorSupporting

Bright blue used for key interactive elements and calls to action, conveying energy and trustworthiness.

Consistency85%
WebsiteSocial
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings, providing a modern and strong visual impact.

Consistency90%
WebsiteSocial
ActiveOccasional

Product Categories

Naming ConventionSupporting

Categories like 'Proteiny', 'Aminokyseliny', 'Kreatiny' are used to clearly define product types.

Consistency95%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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