IS - Reality, Mgr. Tomáš Indra
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
IS - Reality, Mgr. Tomáš Indra anchors on Blue (#18ace3) as their primary brand signal, paired with Orange (#eb884d), and accented by Gray. The palette balances warm and cool tones.
#18ace3
Primary
#373a3c
Text
#eb884d
Secondary
#e7eff7
Background
#ffffff
Surface
#464646
Accent
Typography
4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
IS - Reality, Mgr. Tomáš Indra is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
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Brand Codes
Tomáš Indra
The brand name includes the founder's name, indicating a personal brand.
18ace3
A bright blue used for primary buttons and accents.
Great Vibes
Used for headings, adding a touch of elegance and personalization.
Location-Based Listings
Property listings are named after their location.
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