
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Paolo Baldi anchors on Red (#cc312e) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#d2d2d2
Accent
#4a4a49
Text
#f0f0f0
Background
#a6a6a6
Accent
#757575
Accent
#cc312e
Primary
Typography
Headings set in Julius Sans One (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Paolo Baldi uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Paolo Baldi is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
en
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Logo Variants

Primary Raster
Primary LogoBrand Codes
Paolo Baldi
The brand is the founder's name.
Light Grey
Use of light grey (#f1f1f1) as a background color.
Julius Sans One
Uses Julius Sans One for headings, creating a modern and professional feel.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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