IC

ITW Construction Products

The Ruler
Construction·Construction Tools·itw.cz

Serves Construction professionals

DINLightReliablePracticalDurableProfessional9/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityInnovationPerformanceSafety

Color Intelligence

ITW Construction Products anchors on Orange (#e3d3ca) as their primary brand signal, paired with Orange (#d6a980), and accented by Orange. The palette leans warm — inviting and energetic.

#e3d3ca

Primary

#d6a980

Secondary

#877567

Accent

#f47039

Accent

#fcfafa

Background

#b5b2b3

Accent

warm palette(6w/0c)Orange · Gray

Typography

Headings set in DINBold (a sans-serif — clean, modern, and optimized for digital), body in DINLight (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
DINLightBodySans Serif
Aa
DINBoldHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

No logo detected

Brand Character

ITW Construction Products is formal and professional, authoritative and decisive, technically detailed.

Technicality
78%
Confidence
72%
Formality
67%
Urgency
63%
Enthusiasm
53%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

PaslodeHauboldSpitToolmatic

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
facebookinstagramtwitteryoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ITW Construction Products is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ITW Construction Products. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

ITW Orange

Signature ColorSupporting

The #fe4d01 orange is used for headings and key elements, creating a consistent visual brand.

Consistency80%
WebsiteSocial
ActiveOccasional

DIN Font Family

Typography CodeSupporting

The DIN font family is used for headings and body text, providing a modern and technical feel.

Consistency70%
Website
ActiveOccasional

Brand Portfolio

Naming ConventionSupporting

The website features multiple brands (Paslode, Haubold, Spit, Toolmatic) under the ITW umbrella, each with its own product line.

Consistency90%
Website
ActiveOccasional

Czech Presence

Cultural SymbolSupporting

The .cz domain and language support indicate a strong focus on the Czech market.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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