Ives.cz
The Innocent“Přírodní cesta ke zdraví a chuti”
Serves Health-conscious consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ives.cz anchors on a muted Green (#d6ddcc) as their primary brand signal, paired with Green (#99bf47), and accented by Green. The palette leans warm — inviting and energetic.
#d6ddcc
Primary
#99bf47
Secondary
#6e7a61
Accent
#3c4f2a
Accent
#a3af94
Accent
#fefefd
Background
Typography
Headings set in Titillium Web (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Ives.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ives.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Exitshop, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Ives.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ives.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used in the logo and website design (#99bf48).
Titillium Web
Used for headings and body text, providing a modern and readable feel.
Ives font
The 'ives' wordmark uses a distinctive, rounded, serif font in a dark green color.
Leaf and berry icon
The logo features a stylized illustration of two green leaves and a red berry above the 'ives' wordmark.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
