Jahody – Pavel Jebáček
The Innocent“Jablka, jahody, čerstvý jablečný mošt”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jahody – Pavel Jebáček anchors on Red (#5c1215) as their primary brand signal, paired with Orange (#a45933), and accented by Red. The palette leans warm — inviting and energetic.
#5c1215
Primary
#a45933
Secondary
#db3b3a
Accent
#f5a587
Accent
#952625
Accent
#1b2f0d
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jahody – Pavel Jebáček uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jahody – Pavel Jebáček is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
5c1215
Dark red used for the header and accents, conveying a natural and earthy tone.
Open Sans
Clean and readable font used for the website's text, ensuring accessibility and clarity.
Pavel Jebáček
The brand name includes a person's name, suggesting a personal touch and direct accountability.
Apple close-ups
The website uses close-up photography of apples as a recurring visual element, particularly as a background.
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