James Dean® Prague
The InnocentServes Tourists and locals seeking an American diner experience
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
James Dean® Prague anchors on Red (#ec1f24) as their primary brand signal, paired with Red (#2a1e1f), and accented by Red. The palette leans warm — inviting and energetic.
#ec1f24
Primary
#2a1e1f
Secondary
#b01f23
Accent
#f3e8d5
Accent
#d7cdbf
Accent
#ac978e
Accent
Typography
Headings set in Alfa Slab One (a slab serif — bold and impactful, blending tradition with modern punch), body in Vintage-King (a display face — designed for headlines and visual impact). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
James Dean® Prague uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
James Dean® Prague is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 7 languages.
CZ
Prague, CZ
local
cs, en, de, fr, es, cn, ru
James Dean® Prague is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by James Dean® Prague. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
James Dean
The brand is named after and themed around James Dean.
Red (#ec1f24)
Used prominently in the logo and throughout the website.
Alfa Slab One
Used for headings, evoking a vintage American diner feel.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
