What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jan Stehlík anchors on a muted Purple (#eeecf4) as their primary brand signal, and accented by Gray. The palette leans cool — projecting trust and professionalism.
#eeecf4
Primary
#494545
Background
#3a3635
Text
#939097
Accent
#696669
Accent
#b7b6c2
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Kumbh Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jan Stehlík uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jan Stehlík is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for text and some design elements, conveying reliability and stability.
Jan Stehlík
The brand is based on the founder's name.
Coal Cart
A cartoon coal cart filled with coal is used as a logo.
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