What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Jana Kunzová anchors on Orange (#c49464) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#c49464
Primary
#f4f4f4
Background
#99a8a8
Accent
#999999
Text
Typography
Jana Kunzová uses Sorts Mill Goudy across both headings and body — a serif — evoking tradition, authority, and print heritage. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Jana Kunzová is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Jana Kunzová
The brand is the designer's personal brand.
Dusty Rose
Used as a background and accent color, creating a soft and elegant feel.
Sorts Mill Goudy
Used for all text, giving a classic and sophisticated look.
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