Malotraktory Petr Šmída
The Sage“Dovoz Japonských malotraktorů a jejich servis”
Serves Farmers, Landscapers
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Malotraktory Petr Šmída anchors on Green (#4f924b) as their primary brand signal, paired with Yellow (#968b62), and accented by Orange. The palette leans warm — inviting and energetic.
#4f924b
Primary
#968b62
Secondary
#cea58d
Accent
#eeefef
Accent
#000000
Background
#c30f18
Accent
Typography
Headings set in Cantora One (a display face — designed for headlines and visual impact), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern.
icon_symbol
circle
Icon + Text
5/10
Brand Character
Malotraktory Petr Šmída is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, outdoor
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
.
Market Presence
Nationwide presence, based in JP.
JP
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#4f924b
Green color used for accents and calls to action, conveying a connection to agriculture.
Cantora One
Used for headings, providing a friendly and approachable feel.
Dovoz Japonských malotraktorů
The brand focuses on importing tractors from Japan.
Gothic Font
The logo uses a stylized gothic-style font with sharp edges and ornate details, giving it a distinctive and somewhat medieval appearance.
Abstract Floral Icon
An abstract, floral-like icon appears to the left of the text, featuring a unique and somewhat chaotic arrangement of shapes that resembles a stylized plant or organic form.
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