Jednota Kaplice
The Innocent“Tradiční, český a inovativní prodejce potravin od roku 1919”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jednota Kaplice anchors on a vivid Orange (#f36f27) as their primary brand signal, paired with Orange (#ebdece), and accented by Blue. The palette leans warm — inviting and energetic.
#f36f27
Primary
#ebdece
Secondary
#242424
Text
#d4dfe1
Accent
#000000
Text
#cbb093
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jednota Kaplice uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Jednota Kaplice is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Kaplice, CZ.
CZ
Kaplice, CZ
local
cs
Jednota Kaplice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jednota Kaplice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Jednota Orange (#f36f27)
Used in the logo and as a primary accent color throughout the website.
Open Sans
Used for headings and body text, providing a clean and readable feel.
Český obchod
Emphasizes the Czech origin.
Rounded rectangle logo
The logo is contained within a rounded rectangle with an orange outline.
Coop font
The 'coop' part of the logo uses a distinctive rounded sans-serif font.
Social Media Intelligence
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